Matt Cutts from SEO Training SW related that Three of Google’s long-term goals are focused on Mobile, Local and Social.

Here are 10 other “Gold Nuggets” that we took away from today’s Pubcon keynote:

Google is “looking” at giving the content that appears above the fold more weight in Google’s algorithm.
Google’s algorithm is much smarter today and it now indexing java widgets and is looking for more signals of social mentions.

Google wants to be more transparent about their algorithm updates. Last year there were over 500 changes and they will start announcing them as they are implemented.

The Google SERPs will be becoming more personal in the coming months as it ingrates more social signals from the web.
Google will communicate more with webmasters regarding outdated software, malware and other issues regarding their website(s).

The Google Panda algorithm has been successful at identifying and removing spammy sites .However there have been cases when good sites have been penalized. The Google webmaster forum has a listing of over 500 sites that webmasters feel have been unjustly penalized. A team member does remove these sites and if found it was de-indexed in error, they will make the necessary changes to the algorithm.

SSL (secure search) is another priority for Google, allowing those who do use SSL to keep their search private.
Links from press releases have been discounted. However news stories published in the news about your website/business are still important.

Using doorway pages on your website can get your website, domain, subdomain or a particular section of your site banned.

Google Analytics is not tracking keywords, that you can download your top 1,000 queries from Google Web.